Challenge: Humber Bay West, a home renovation company with over 20 years of experience in home renovations, repairs, and remodeling, had an outdated single-page website that didn't effectively showcase their work. Potential clients couldn't easily view examples of past projects, which resulted in low inquiry rates.

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Solution: We retained the single-page format, introducing a sticky header and scroll links for seamless navigation. The key focus was on presenting their work distinctly, emphasizing the before-and-after transformations. Clear hierarchy, with before pictures presented smaller than their impressive after counterparts, created an engaging visual narrative.

 

All projects were thoughtfully organized into categories for easy exploration. Additionally, I added a simple contact form to encourage client inquiries.

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Impact: 

• The redesign, emphasizing past work and before-and-after galleries, led to a 65% increase in inquiries from potential clients.

• The enhanced navigation and professional presentation resulted in a 25% increase in form submissions, turning more visitors into clients.

• The visual galleries encouraged more interaction, increasing time spent on the site by 40%.